A streaming launch
is more than a player.
For an OTT or short-form drama platform, the business model and content operation are as important as the viewing interface.
Know your rights and launch audience
Establish which content can be distributed, in which territories and for how long. Identify the audience and their likely devices before selecting the initial platform scope.
Choose the access model
Subscriptions, rentals, episode unlocks and advertising create different payment, entitlement and operational requirements. Model the customer journey before choosing implementation details.
Estimate delivery costs
Video storage, encoding and distribution can change with viewing volume and quality. Build a usage model with explicit assumptions and revisit it as audience data becomes available.
Prepare the content operation
Metadata, artwork, subtitles, episode ordering and support processes all affect launch readiness. Assign ownership and include the operational workflow in your project plan.
A short brief.
A useful next step.
Tell us about your business and what you want to achieve. Your enquiry goes into our project review queue.
- Discuss the right website or product approach.
- Clarify your scope, budget and timing.
- Receive a proposal for the agreed requirements.
Big ideas deserve
a brilliant next step.
A new product. A complex challenge.
A business ready for more.